The hottest Kodak is to build the world's largest

Kodak has built the world's largest Imaging Center for the Beijing Olympic Games (Part 2)

this Raptor, which once soared high, seems to have regained its vitality

sponsoring the Olympic Games is a tradition.

Kodak has a global vision from the beginning, and the current Kodak territory has covered 150 countries. And as early as 1927, Kodak had set up an office in Shanghai, China. Under the opening-up policy, Kodak entered the Chinese market again in 1981 and set up a Beijing office. Kodak fast color washing stores began to appear in 1994, and the number has exceeded 8000 at present. In 1998, Kodak promised to invest $1.2 billion in China's photosensitive industry, which became the headlines at that time. At the appointed time, Huang Jie, the chief representative of Kodak China and the director of Olympic projects, appeared in the simple conference room on time. Maybe I have the opportunity to contact the Olympic sponsorship enterprises. What I'm interested in is how much they spend for sponsorship? What is more special about Kodak is why it still spends this money in the state of comprehensive transformation of the company

I can't tell you much, but I can tell you a lot. Since the cost of each sponsor is different, we can't say the actual number. For such a direct question, Huang Jie smiled. It can be said that the utilitarian element of our purpose of sponsoring the Olympic Games is relatively small. Sponsoring the Olympic Games is a tradition that Kodak has maintained for many years. Becoming an Olympic sponsor is not only a sign of good corporate citizenship, but also an opportunity for market publicity and the combination of products and culture. It may also be helpful in Kodak's external affairs

personally, as a Chinese, hosting the Olympic Games in China is something we are proud of and support. It is a consideration and demonstration of our nation and country's comprehensive strength. China is Kodak's second largest market for the company. There is no reason not to support it in public or private. Kodak hopes to introduce the best side of China to the world and Kodak to China through the Olympics. Although in an extraordinary period of transformation, Huang Jie's attitude towards sponsorship is very clear. Confident words have been that the lactam production department has been integrated into the arlanxio joint venture, as if it can feel the current difficulties. Everything is just a step-by-step plan, no panic, no rash. The transformation plan will end in 2007, and 2008 will be a good opportunity to officially show the new Kodak

it will build the world's largest image center for the Beijing Olympic Games

at the 2008 Olympic Games, the details of Kodak's services have not been determined, but it is already known that Kodak's service scope will focus on three main parts: first, the image center that has been operated for many years, and they will build the world's largest image center in the Beijing Olympic Village; The second is the license service of staff in various fields; In addition, there is the provision of imaging equipment in medical clinics. The latest digital medical equipment will provide experts with remote diagnosis and consultation services. Unlike the 2004 Athens Olympic Games, which only set up a digital photo center, Ke jishangda will establish more decentralized digital photo service stations to provide digital services for, spectators and athletes more conveniently and quickly

in the past, the image center mainly provided film and development services, but since the Sydney Olympic Games, Kodak has provided some digital cameras and corresponding services. Kodak will provide both analog and digital services for the 2008 Olympic Games. In addition to providing image acquisition technology, they will also use their leading achievements in this field in transmission and printing. For example, short edition printing technology will allow athletes and different staff to print various albums and even personal memorials in the shortest time

in the clinic, Kodak is mainly responsible for various imaging equipment for diagnosis. Zhao Zhiyi from China Medical Group just participated in the Turin Winter Olympics. His main task is to help and study in the clinic and prepare for the clinic work of the 2008 Beijing Olympic Games. In Turin, for example, Kodak must ensure that all medical imaging equipment operates 24 hours a day, ready for use at any time, and undertake the task of preliminary diagnosis. Take X-ray as an example. After the wounded is sent to the clinic, the fluoroscopy is taken, and the results are immediately transmitted to the hospital in charge of medical treatment through the latest digital medical equipment. At the same time, a CD-ROM for personal records will also be handed over to the wounded. These are one of the manifestations of Kodak's transformation to digitalization

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